Unlocking utility is key for fashion brands launching NFTs in 2022 By Cointelegraph




Nonfungible tokens, or NFTs, have become one of the most discussed markets in the crypto space this year. A recent report from Cointelegraph Research found that NFT sales are aiming for a $17.7 billion record by the end of 2021.

This may very well be the case, as a number of mainstream brands have begun launching NFTs. According to recent research from Bain & Company and the online luxury fashion platform Farfetch (NYSE:), digital interactions with consumers are becoming increasingly important for brands. The report specifically states that “digital interaction with peers is on the rise when choosing to purchase a product.” As such, nonfungible tokens tied directly to brands and their consumers are now more important than ever before.

“Bella the Penguin” from the Coach NFT collection. Source: VaynerNFT
Source: Pet Krewe
Andy Milonakis KWC NFT. Source: Mishka