Consumer-merchant mismatch slows down mainstream crypto adoption: Survey By Cointelegraph

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The secret to fast-track cryptocurrency’s mainstream adoption lies within addressing a contradicted consumer demand for crypto payments across business verticals, reveals a new survey.

In a study participated by crypto exchange Crypto.com’s 110,000 customers and over 1.5 million Worldpay merchants, roughly 60% of both merchants and customers shared their interest in crypto payments. However, the consumer demand does not reciprocate the business verticals that accept cryptocurrencies.

Industry appetite for crypto payments. Source: Crypto.com
Preference of crypto tokens for payments. Source: Crypto.com