Heineken chief warns cost inflation is ‘off the charts’

Financial Times/Alistair Gray/2-6-2022

photograph of top of heinekin beer cap

“In my 24 years in the business I’ve never seen anything like it, not even close,” [Heineken’s CEO Dolf] van den Brink said of the cost inflation. “Across the board we are faced with crazy increases.”

USAGOLD note: You will recall that purchasing managers and manufacturers (producers) were the first to warn of the impending inflation at a time many economists had doubts. That makes this warning of runaway inflation from Heineken worthy of special consideration.

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