Puma registers ENS domain, changes name to Puma.eth on Twitter By Cointelegraph

Puma is the latest in a growing list of major brands to purchase a decentralized URL and reveal their nonfungible token, or NFT, by changing their Twitter (NYSE:) handle to Puma.eth. The German sportswear brand registered the domain name with the Name Service, or ENS.

Other major companies with .ETH domains include Budweiser, the subsidiary of Anheuser-Busch InBev, which bought Beer.eth through ENS on OpenSea for 30 ETH last year. And when the fast-food chain White Castle registered whitecastleofficial.eth, ENS’ former director of operations even tweeted about his excitement.