NFT-funded racing aims to disrupt sports sponsorships By Cointelegraph
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German GT racer Laura-Marie Geissler, creative agency Amsterdam Berlin and NFT startup Unblocked partnered up to launch the first nonfungible token, or NFT, funded motorsport team. Named after the driver, herself, the LMG racing team has decided to forgo external sponsors to fund Geissler’s race season by way of NFT sales. Whether she earns the necessary amount to race in the upcoming season will depend solely on her fans.
Geissler and her partners originally announced their campaign during the first weekend of South by Southwest, or SXSW, in Austin, Texas to in-person visitors of the Porsche Unseen installation space. One week later and LMG’s first NFT collection is set to drop. Cointelegraph spoke to Geissler about the motivations behind this experiment and the risks she is undertaking by putting her career on the line.
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Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
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German GT racer Laura-Marie Geissler, creative agency Amsterdam Berlin and NFT startup Unblocked partnered up to launch the first nonfungible token, or NFT, funded motorsport team. Named after the driver, herself, the LMG racing team has decided to forgo external sponsors to fund Geissler’s race season by way of NFT sales. Whether she earns the necessary amount to race in the upcoming season will depend solely on her fans.
Geissler and her partners originally announced their campaign during the first weekend of South by Southwest, or SXSW, in Austin, Texas to in-person visitors of the Porsche Unseen installation space. One week later and LMG’s first NFT collection is set to drop. Cointelegraph spoke to Geissler about the motivations behind this experiment and the risks she is undertaking by putting her career on the line.
Continue Reading on Coin Telegraph
Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.