World Gold Council/Louise Street/5-25-2022
“Attitudes towards gold among these investors are contrastingly different – they recognise its safe-haven, inflation hedging qualities. One third of investors view their gold investment as either ‘a store of value (to protect my wealth)’, a way to ‘protect against inflation’ or as ‘a safe investment that I don’t have to worry about’. Which may explain why even more investors bought gold than crypto last year. According to the research, 44% invested in gold in the first 10 months of 2021, with bars and coins among the most popular options.”
USAGOLD note: In that same survey, 31% of respondents invested in cryptocurrencies (compared to 44% in gold), and 32% viewed crypto as “high risk with the potential for high returns or as a purely speculative bet.”
Retail investors recognize the different risk profiles of gold and cryptos
% assigning top ranking to each statement
Chart courtesy of the World Gold Council, Hall & Partners
