Blur runs after OpenSea market share, but its success depends on upcoming governance proposals By Cointelegraph

Blur, a NFT marketplace, has seen its trading volumes and total sell-side liquidity skyrocket since conducting an airdrop on Feb. 14, 2023. The reason for the spike could be the start of season 2 airdrops, where 10% of BLUR token’s total supply will be distributed to certain users based on their activity. The team allocated 12% toward an early user airdrop in the first season that ran from the marketplace’s gated launch in March 2022 to February 2023.

Blur has made a significant dent in OpenSea’s position as the leading marketplace. Analytics from data scientist Hildobby shows that Blur is eating into the market share of OpenSea and other aggregators like X2Y2. Blur’s incentive program and advanced NFT trading features are causing users to shift from OpenSea to Blur.