EXILE’s Daniel Eilemberg talks reimagining IP when building a multimedia franchise By Cointelegraph

The media and entertainment industry, in particular Hollywood, has a grip-like monopoly on the intellectual property, or IP, produced for public consumption. Writers and artists rarely maintain true ownership over the characters they create and have little to no say in the merchandise or content that is ultimately presented. Similarly, viewers and fans rarely have power over the stories that are told by the franchises they consume.

Let’s take Marvel comics for example. Many of the company’s most famous characters were originally created by comic book artists like Stan Lee, Steve Ditko and Jack Kirby (NYSE:). The late Stan Lee, however, ended up suing Marvel in 2002 claiming he didn’t get his proper share of the profits. And he isn’t alone. Currently, Disney’s Marvel and Steve Ditko’s family estate are in a legal battle over who gets to retain full ownership over many Avengers-related characters.