Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’ By Cointelegraph

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Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’

Yves Guillemot, the CEO of French gaming giant Ubisoft appears to have cooled the rhetoric behind the company’s NFT gaming project Quartz, noting in a recent interview that it was merely in “research mode” concerning Web3 tech integrations.

It’s a relatively different take from other Ubisoft execs in the past, including chief financial officer Frédérick Duguet who in October stated that blockchain integrations will enable users to own and earn content and the firm wants to “be one of the key players here.”