The EU is watching your wallet, but it still beats the US for crypto By Cointelegraph
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Millions of American television viewers, including those watching the NBA Finals, will soon see a new national ad campaign run by Coinbase (NASDAQ:). Titled “Moving America Forward,” the campaign is focused on explaining crypto and illustrating how it can help “update the system.” The ads add to the increasing pressure the company is putting on the United States Securities and Exchange Commission for clarity on digital assets. But no company can operate without a backup plan, which explains why Coinbase also secured a license in Bermuda in April to operate an offshore exchange.
However, not every crypto company has millions to spend on advertising and lobbying costs, and they are seeking escape from the U.S. while avoiding the “offshore” tag. Where can they go without being watched, or regulated out of existence?
Marc Taverner is the co-founder and chief operating officer of XEROF, a Swiss financial services provider specializing in crypto assets. He previously served for six years on the management team at Bitfury, a company in crypto asset mining, hardware and chip design. He also served from 2019-22 as the executive director of INATBA, a multistakeholder blockchain trade association backed by the European Commission and Abu Dhabi Global Market. He holds a BA with honors in European business and finance from Brunel University London and business studies from ESC Clermont Business School.
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© Reuters
Millions of American television viewers, including those watching the NBA Finals, will soon see a new national ad campaign run by Coinbase (NASDAQ:). Titled “Moving America Forward,” the campaign is focused on explaining crypto and illustrating how it can help “update the system.” The ads add to the increasing pressure the company is putting on the United States Securities and Exchange Commission for clarity on digital assets. But no company can operate without a backup plan, which explains why Coinbase also secured a license in Bermuda in April to operate an offshore exchange.
However, not every crypto company has millions to spend on advertising and lobbying costs, and they are seeking escape from the U.S. while avoiding the “offshore” tag. Where can they go without being watched, or regulated out of existence?
Marc Taverner is the co-founder and chief operating officer of XEROF, a Swiss financial services provider specializing in crypto assets. He previously served for six years on the management team at Bitfury, a company in crypto asset mining, hardware and chip design. He also served from 2019-22 as the executive director of INATBA, a multistakeholder blockchain trade association backed by the European Commission and Abu Dhabi Global Market. He holds a BA with honors in European business and finance from Brunel University London and business studies from ESC Clermont Business School.
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