Branding: The layer-1 of a successful Web3 marketing strategy By Cointelegraph
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Building on a blockchain follows similar fundamental principles to building in real life. First, you establish the foundations, then you can start laying the bricks, and only once it’s built can someone begin experiencing the building’s purpose. With blockchain, establishing a foundation involves selecting (or even designing) a first layer. Laying the bricks is akin to writing the platform code, and only then the user experience can begin.
So why, if we know the process involved in building a successful, sustainable structure from scratch, do we ignore it when it comes to our crypto marketing efforts?
The naive crypto founder’s marketing checklist
Your brand is your layer-1 of your marketing
Retrofitting works
Continue Reading on Coin Telegraph
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Building on a blockchain follows similar fundamental principles to building in real life. First, you establish the foundations, then you can start laying the bricks, and only once it’s built can someone begin experiencing the building’s purpose. With blockchain, establishing a foundation involves selecting (or even designing) a first layer. Laying the bricks is akin to writing the platform code, and only then the user experience can begin.
So why, if we know the process involved in building a successful, sustainable structure from scratch, do we ignore it when it comes to our crypto marketing efforts?
The naive crypto founder’s marketing checklist
Your brand is your layer-1 of your marketing
Retrofitting works
Continue Reading on Coin Telegraph
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