Social media discussions play a crucial role in influencing crypto returns: Study By Cointelegraph

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Researchers at Pennsylvania State University recently analyzed whether attitudes and emotionality surrounding cryptocurrency could help predict returns. What they found may stand in stark contrast to related financial markets.

According to the team’s research paper, social media plays an outsized role in adoption and activity rates, while cryptocurrency journalism isn’t a great predictor of market movement:

Chart of social media attention and crypto market cap. Source: “An Anatomy of Cryptocurrency Sentiment”