Trademark attorney predicts legal fights ahead with Twitter’s rebrand to X By Cointelegraph

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© Reuters.

Josh Gerben, a trademark attorney with Gerben Intellectual Property, has suggested the company formerly known as Twitter could spend upward of $100 million in dealing with litigation as a result of the X rebranding.

In a July 25 X thread, Gerben predicted that lawsuits against X related to trademark infringement could appear in United States courtrooms “in the next few weeks,” with legal problems on the international stage likely to be a “very big issue” for years. U.S.-based companies including Microsoft (NASDAQ:) and Meta already own similar “X” trademarks for different products and services, and many others may have grounds for a lawsuit against X.