Why traditional marketers fail in Web3: Avoiding these failures By Cointelegraph
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“You can fork code, but you can’t fork a community.” I wish I had come up with this gem of a saying. I use it extensively. I also wish I knew who to credit it to. Heard it on a podcast several years back, and it hit me like a ton of bricks.
2023 marks my 10th anniversary working in the blockchain industry — primarily in community and marketing. The number one lesson I have learned is how valuable communities are: how powerful they are, and how unique each one is. And, they’re the only reason your projects can become a success or failure.
The community is not your client base
How to market to a Web3 crowd
“We’ll just throw money at the problem”
Your community is not a currency, it’s a store of value
Continue Reading on Coin Telegraph
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“You can fork code, but you can’t fork a community.” I wish I had come up with this gem of a saying. I use it extensively. I also wish I knew who to credit it to. Heard it on a podcast several years back, and it hit me like a ton of bricks.
2023 marks my 10th anniversary working in the blockchain industry — primarily in community and marketing. The number one lesson I have learned is how valuable communities are: how powerful they are, and how unique each one is. And, they’re the only reason your projects can become a success or failure.
The community is not your client base
How to market to a Web3 crowd
“We’ll just throw money at the problem”
Your community is not a currency, it’s a store of value
Continue Reading on Coin Telegraph
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