Marketing company wants 90% of Japanese population on Web3: KBW 2023 By Cointelegraph

Proof-of-stake (PoS) blockchain platform is expecting 5 million–10 million transactions on a subnet as a Japanese loyalty program company that claims to have 100 million users has partnered with the network to bring its mass-scale loyalty rewards program onto the blockchain.

Cointelegraph’s Andrew Fenton interviewed Nick Mussallem, head of product at Ava Labs, at the Korea Blockchain Week 2023, held in Seoul, South Korea. The duo spoke about various topics, including the recently announced partnership with blockchain services provider PlayThink and Japanese points service provider Loyalty Marketing to onboard more than 100 million users into the Web3 space.