Web3’s revolution: Why the digital wallet is the new marketing gold By Cointelegraph
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The marketing landscape has shifted in the past few years and is ready for upheaval in the coming few years. Stringent regulations, the retirement of third-party cookies, privacy-conscious Gen Z, etc., will increase customer acquisition costs (). The average CMO will likely shift dollars to pay a premium for higher-quality, zero-party data and to drive higher consumer engagement.
Amid this evolution, Web3 emerges as a beacon of possibility for the cookie-less internet. The killer application will be the user-owned digital wallet which can reconfigure consumer-brand relationships with an emphasis on privacy.
Rising customer acquisition cost (CAC)
Retiring third-party cookies
Privacy-aware demographics
Upcoming regulations
Direct connection between users and brands
Inherent privacy
Multi-dimensional utility
Long-term engagement
Continue Reading on Coin Telegraph
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The marketing landscape has shifted in the past few years and is ready for upheaval in the coming few years. Stringent regulations, the retirement of third-party cookies, privacy-conscious Gen Z, etc., will increase customer acquisition costs (). The average CMO will likely shift dollars to pay a premium for higher-quality, zero-party data and to drive higher consumer engagement.
Amid this evolution, Web3 emerges as a beacon of possibility for the cookie-less internet. The killer application will be the user-owned digital wallet which can reconfigure consumer-brand relationships with an emphasis on privacy.
Rising customer acquisition cost (CAC)
Retiring third-party cookies
Privacy-aware demographics
Upcoming regulations
Direct connection between users and brands
Inherent privacy
Multi-dimensional utility
Long-term engagement
Continue Reading on Coin Telegraph
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