If blockchain projects sold cars: Facts vs. feelings in Web3 marketing By Cointelegraph
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If you look closely enough at the Web3 sector through a marketer’s lens, you begin to see a fundamental mismatch between how blockchain and crypto projects market themselves and how effective brands do it in the real world.
Let’s take a look at the car industry as an example to see what I mean. When carmakers reach out to their audiences, what are they projecting?
How car marketing isn’t done
A stark contrast
Continue Reading on Cointelegraph
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If you look closely enough at the Web3 sector through a marketer’s lens, you begin to see a fundamental mismatch between how blockchain and crypto projects market themselves and how effective brands do it in the real world.
Let’s take a look at the car industry as an example to see what I mean. When carmakers reach out to their audiences, what are they projecting?
How car marketing isn’t done
A stark contrast
Continue Reading on Cointelegraph
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