Prime Day Falls Flat, Black Friday in October Again, Who Cares? – Mish Talk

October Prime Day Falls Flat

There are few details of Amazon’s “Prime Early Access Sale” but Analysts say October Prime Day Was a Flop.

Analysts said Amazon’s 48-hour “Prime Early Access Sale,” which occurred on Tuesday and Wednesday, didn’t give the e-commerce company the same revenue boost, or attract as much social-media buzz, as prior Prime Days. This was Amazon’s second such shopping event this year. The previous one was in July. 

 Klover, a company that analyzes real-time commerce and financial data, found that households spent around 40% less during this week’s event compared with the July Prime Day.

“This Prime Day seemed to be mostly just another day on Amazon,” said Brian Mandelbaum, chief executive at Klover.

Average order prices also appeared to have dropped. Research firm Numerator, which tracks Prime sales event data, said the average order was $46.68, down from $60.29 during the summer event.

Sprout Social, an analytics company that tracks social-media mentions, reported that in the week after each event was announced, the Prime Early Access Sale was mentioned on Twitter 90% less than the summer event.